Big Broadcasters Buy Stake In Little 24-Hour Esports Network Ginx TV
Big name broadcasters ITV and Sky have recently bought stake in the UK-based esports network Ginx TV. It is big news for the little network, which provides the only 24-hour esports broadcasts in the UK and Ireland. The deal will extend their reach to an additional 23 million households, making Ginx the largest esports TV channel in the world.
The two major broadcasters have invested £1.55 million ($2,012,264) each, for 16.5 percent shareholdings in Ginx with the option to increase their stake.
This investment, combined with content partnerships with Riot Games, Activision Blizzard, EGL, Gfinity and more have Ginx poised to take a dominant presence in esports broadcasting. Some of the major tournaments which already air on Ginx eSports TV include Turner's ELEAGUE tournament, FACEIT's eSports Championship Series, and The International Dota 2 by Valve.
Through their partnership with Sky the Ginx eSports programming will be available to Sky Q customers, bringing their total reach to an estimated 37 million homes. Emma Lloyd, Group Director of Business Development and Strategic Partnerships at Sky, released a statement on the partnership. “We're really excited to have followed up our commercial partnership with Ginx with this investment,” which she says will deepen the company's understanding of esports and its audience.
This is just one of a number of recent investments Sky has made into smaller broadcasting networks. Others include the Drone Racing League, fuboTV, the online video aggregator PlutoTV, TV4, Whistle Sports social network, as well as the streaming service provider Roku.