Doyle Brunson is now a WPT ambassador

The long-time poker fixture is emerging from retirement to promote the WPT

The World Poker Tour (WPT) has announced that it has hired legendary poker player Doyle Brunson as an ambassador. Brunson, winner of ten World Series of Poker (WSOP) bracelets who will turn 89 this summer, will attend WPT events and promote the Tour online. The exact terms of the deal with the Poker Hall of Fame inductee are not known at this time.

“Doyle has been a part of the World Poker Tour since the beginning,” World Poker Tour CEO Adam Pliska said in Tuesday’s press release. “I was there for his WPT Legends of Poker victory in 2004 when he joined the WPT Champions Club, and also to be here to welcome him into the WPT family after all this time is surreal.”

The player is one of four people with double-digit WSOP bracelets. He is tied with Johnny Chan and Phil Ivey with ten. Phil Hellmuth is the runaway leader at the moment with 16. Brunson has more than $6.1 million in live tournament earnings, about a third of which comes from the WPT. However, he has won countless millions more in high-stakes cash games for decades.

Brunson’s tournament schedule has understandably slowed in recent years. It was thought that his last WSOP in 2018 (a final table) would also be his last Series appearance, but he played in the $1,000 Super Seniors No-Limit Hold ’em event last year, to the delight of many of his fans on Americas Cardroom.

Texas Dolly is now considered the latest addition in a wave of WPT ambassador signings since the start of last season. Some of the other well-known names that signed with the major organization have been poker YouTubers Brad Owen and Andrew Neeme, and DJ Steve Aoki.