The WPT thinks outside the box in tapping new brand ambassador

The WPT thinks outside the box in tapping new brand ambassador

The WPT taps a Grammy Award-winning musician as its newest ambassador

There is no doubt that the World Poker Tour (WPT) has been starting to take its name to another level altogether, especially after the recent announcement of the addition of a new ambassador to the program. Steve Aoki, the two-time Grammy-nominated producer and musician, now enters the poker scene as an ambassador and will play a pivotal role in leading a complete revamp of the prestigious series, which promises to be a season full of surprises and history on its 20th anniversary.

The organizers of the WPT are aware that two decades of existence should be celebrated in the best way possible, and what better way to do so than by bringing one of the greatest exponents of electronic music into the equation. “It’s such an honor to be joining the WPT family. I have watched and admired the WPT for many, many years and to now be part of the WPT family; it feels so surreal and I am incredibly grateful,” Aoki said.

Aoki is not only known in the music scene but is also co-owner of Korean barbecue restaurant Shin along with Danny Masterson, Julian Casablancas of The Strokes, Mark Ronson, Laura Prepon, Jerry Rivera, among others. He is also co-owner of a call management company Deckstar with DJ AM, along with his managers and Pablo Rosenberg.

Having developed several brands under his own name, Aoki will now take on a new role at the WPT. He will be a key player in increasing brand awareness even further while collaborating with the WPT as it develops a new look.

Many poker fans will be able to count on Aoki’s presence at a series of special WPT events throughout the year. The Las Vegas-based DJ is no stranger to the poker world. While he has many friends who are part of the elite in this space, Aoki has also challenged them, most notably in the Heads-Up Poker Championship at last year’s WPT edition.

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