Grubhub will start offering cryptocurrency rewards to its users
By Bob Garcia
The food delivery platform is the latest to embrace the growing crypto market
Grubhub, a food delivery platform, has recently announced joining forces with Bitcoin Lolli, the rewards app, in an effort to give hungry people the opportunity to get cryptocurrencies back every time they place an order. The innovative project comes as a clear indication of the boom that the crypto space is having in relation to other well-established industries in the market.
In the announcement shared yesterday, Lolli made it clear to Grubhub customers that they would have the chance to get $1 in Bitcoin (BTC) rewards every time they use the platform’s app or extension. Once they exceed $15 in earnings, the funds will become available to store or transfer in the Lolli wallet. At the current price of BTC ($58,458), $15 translates to a total of approximately 0.00026 BTC. “We must make Bitcoin a part of everyday life,” said Lolli co-founder and CEO Alex Adelman. “Food delivery is a ritual for many and Bitcoin rewards makes Bitcoin a part of that ritual.”
More than three years after its launch, Lolli has already expanded its expertise by partnering with more than 1,000 merchants on projects similar to these, where it seeks to give customers the opportunity to receive BTC rewards when using the respective services, including major brands such as Microsoft and Macy’s. A few months ago, the platform was able to close a $10 million Series A funding round, with the intention of scaling its services to a much wider audience.
Lolli is not the only platform currently tasked with establishing crypto adoption alongside the food industry. Last month, Robinhood gave Burger King customers in the US the opportunity to earn BTC, Ether (ETH), and Dogecoin (DOGE) every time they spend $5 or more at the fast-food chain.