Google cuts off sports betting ads in Florida
By Bob Garcia
As the Seminole Tribe fighting the US government, Google steps in
A federal judge tried to close the door on sports betting in Florida, shutting down an agreement worked out by Governor Ron DeSantis that gave the Seminole Tribe a monopoly on controlling the activity. But the tribe has appealed the ruling and, as a result, has yet to disable the app it has been using to accept bets. Still, it appears that Google Ads, the Google giant’s online advertising platform, does want to play by the rules. It has opted not to allow sports betting ads in the Sunshine State.
The news comes sometime after US District Court Judge Dabney L. Friedrich issued a ruling invalidating the compact, making sports betting in the state unlawful for the time being. During a statement on its support page, Google clarified, “In November 2021, the Google Ads Gambling and games policy United States country-specific will be updated to disallow Sports Betting in Florida. We will begin enforcing the policy clarification on November 24, 2021.”
Google Ads rules support all types of responsible sports betting advertising as long as they are in full compliance with local laws and industry standards. While it is true that Google’s platform can be used to “advertise state-licensed entities in certain states where it is legal,” the Seminole Tribe and Florida are no longer part of that group, so the ads have been turned off.
For DeSantis, this historic gaming approval was undoubtedly a big deal for the state, but not so for several organizations that were against the expansion of gambling in Florida. And while the activity may still be reported to be ongoing, the removal of the advertisement from such an important platform could have some repercussions.