Riot Games taps Naz Aletaha to be new global head of LoL Esports
By Bob Garcia
Riot Games has a new director as it looks to strengthen its League of Legends activity
There was a vacancy available at Riot Games as Global Esports Director for League of Legends (LoL), and last week, it was announced that female leadership was coming in to fill the role. The eSports company reported that Naz Aletaha was to be the new global face representing LoL and, not surprisingly, her experience indicates that she is the ideal person to take on the position.
Aletaha will be the new Head of Global Sports Partnerships and Business Development, which means she will take the most executive position in the division. According to the announcement, she will have a wide range of responsibilities on her hands that involve planning the future of LoL Esports, while overseeing its 12 regional leagues and three international events. Riot Games was looking for someone who has the experience to shape the future of the program and make it grow even more, and it seems that Aletaha is the ideal person to achieve those goals.
Aletaha has already had a great relationship with the eSports space, as she has played an integral role in shaping the overall business. She has taken the first important steps in leading industry partnerships with some of the most relevant and respected companies worldwide, such as Mastercard, Red Bull, Mercedes-Benz, Verizon, Amazon, Coca Cola and many more. Today, Aletaha also has a major role as executive producer of Paramount+’s upcoming scripted comedy series, Players, based on a fictional team in the North American league of LoL Esports. The show will be available on the streaming platform next year.
“League of Legends Esports was built from the passion of many. From Rioters to the pro teams to our partners and, most importantly, our fans, our community took a bold vision and made it a reality: to build a global sport. I’m honored to have been part of this community these many years,” Aletaha said. “This is the future of sport, and I’m thrilled for the opportunity to play a role in that future.”