eSports betting operator Rivalry looks to secure license in Ontario
By Bob Garcia
The Toronto-based company applies for a sportsbook license in Ontario
Rivalry, a betting operator with a special focus on eSports, appears to be doing what it takes to continue a steady expansion in the markets, and that is why according to reports, the organization has decided to submit an application for an Ontario sports betting and online gaming license.
The Alcohol and Gaming Commission of Ontario (AGCO) has recently received an application from Rivalry, whereby the operator says it is hoping to offer both its Rushlane multiplayer canine content and sports betting to Ontario-based customers by the middle of next year.
Rivalry co-founder and CEO Steven Salz said that making a decision like this is cause for excitement for the entire team, especially since the company is based in Toronto. “As a Toronto-based company, and long-standing member of the tech ecosystem here, we could not be more excited for the opportunity to finally offer our incredible product and brand experiences at home in our own backyard,” Salz said. “We applaud the government of Ontario for its leadership in developing a robust licensing regime for iGaming. Ontario’s iGaming framework has the potential to set an international precedent for how to successfully launch an open licensing model in North America, protect consumers through prudent responsible gambling practices, and attract and create thousands of highly paid tech jobs in Ontario.”
Draft standards for Ontario’s regulated online gaming and wagering markets were publicly released more than two months ago. This release came on the heels of Canada giving the go-ahead to single-event wagering. Operators will have to pay close attention to the rules in place as they include a number of marketing restrictions, plus all operators are required to register with an official integrity body such as the International Betting Integrity Association (IBIA).
Rivalry, which recently appointed technology and media executive Kirstine Stewart to its board of directors, is hoping to gain licensing approval so it can expand its operations and be an operator responsible for entertaining a long list of customers.