GameSquare Esports acquires sports-focused media company Cut+Sew/Zoned
By Bob Garcia
The eSports organization expects to increase its reach with an in-house media team
Expansion in the world of eSports continues to come. Many organizations are clear that this market is on the rise and want to be ready when the peak is reached. The latest to make an acquisition was international eSports company GameSquare Esports after announcing that it invested a total of $7.85 million to purchase the full rights to privately held marketing agency Cut + Sew and Zoned. According to the announcement, GameSquare used its stock and cash to complete the purchase.
As a result of this transaction, the marketing services of Cut + Sew and Zoned will now be at the full disposal of GameSquare. There will be no doubt that it will make the most of them, adding the fact that new sectors will be reached by the company. Expansion options discussed in the announcement include gaming, emerging technology, fashion, traditional sports, music and new media.
The fact that this acquisition has been completed does not mean that the management of Cut + Sew and Zoned will be changed as the co-founders and management team of Swingman, which includes Devon Woodruff, Matt Hilman and Sean Maher will remain at the helm. “Cut + Sew / Zoned operates at the intersection of gaming, sports, new media and understands how to bring the cool factor to brands and customer engagement. Having worked with Cut + Sew / Zoned in the past, I know the high quality of their work and also the ability of management to grow their business profitably,” said Justin Kenna, CEO of GameSquare.
Some of Cut + Sew and Zoned’s clients have had long-standing relationships with the gaming and eSports universe, most notably Amazon’s Crown Channel, HyperX, Mavix Chairs, Tiv and Play One Up.