Simplicity Esports picks up new eSports gaming center in Washington
By Bob Garcia
The eSports company has acquired gaming assets previously owned by PLAYliveNation
Simplicity Esports and Gaming Company has been looking for a new expansion opportunity, and, as a sign of this, it recently announced that it has acquired the assets of an eSports gaming center located in Vancouver, WA, that were previously owned by a PLAYlive Nation franchise. The idea is to open the gaming center once again in the middle of this month if all goes as planned.
Since the location originally opened eight years ago, it has built up a customer base of 17,000 customers. Roman Franklin, CEO of Simplicity, stated, “The Vancouver location is our fourteenth corporate-owned gaming center and eighth on the West Coast. We plan to continue with strategic gaming center acquisitions as well as the construction of new locations throughout 2021. The disruptions in the commercial real estate market, due to COVID-19 lockdowns have created an amazing opportunity to partner with landlords that are enthusiastic about our esports gaming centers being an experiential draw to increase foot traffic for their malls. I expect Vancouver and our other corporate gaming centers with percentage rent leases to be profitable within the first 30 days of operating at full capacity.”
However, this has not been the only major move Simplicity has made recently, as a week ago, multiple agreements were also announced, most notably a $200,000 sub-licensing and sponsorship deal with Flamengo Esports. The company has started to see greater significance in the eSports universe in recent years. Among its latest innovations is the design and sale of non-fungible tokens (NFT) so that they can be implemented in the gaming industry and, clearly, eSports.