NFL now completely behind sports gambling as it inks deals with three major sportsbooks
By Bob Garcia
DraftKings, FanDuel and Caesars Entertainment are now permanently tied to the NFL
Times have changed and so has the thinking of NFL executives, it seems. After being a league that was adamantly opposed to sports gambling on its games, on Thursday, the NFL officially announced agreements with three major gaming companies to become official sports betting partners. DraftKings, Fan Duel and Caesars Entertainment will now have the right to use the NFL’s registered trademarks and official league data. With this agreement, the companies now also plan to implement their own betting content on media properties such as NFL.com and the league’s official app.
The terms of the agreements have not yet been specified, but there is no doubt that this will prove beneficial to many parties. NFL CRO and Executive Vice President of Partnerships, Renie Anderson said, “As the sports betting landscape has continued to evolve in the United States, we have reflected on our strategy and are pleased to announce three partners that share the NFL’s vision and goals. We will bring fans new and different ways to interact and engage with the sport they love.”
In the case of Caesars, it will remain as the league’s casino sponsor. With this agreement, it will now have to create content participation opportunities in its legal sports betting operations. On the other hand, DraftKings will be renewing its role as the league’s official fantasy sports partner. FanDuel will now have the right to access the league’s video images and will work together to create pre-game integration opportunities on the NFL Network.