Las Vegas Sands launches new multimillion-dollar effort to bring casinos to Texas
By Bob Garcia
The casino operator is investing millions of dollars in a Texas casino marketing campaign
Las Vegas Sands (LVS) is clear that Texas can be a great location to continue to include casinos and continue to expand this type of industry. Because of this, the casino operator has recently launched a multimillion-dollar advertising campaign to support these efforts in the best way possible.
All residents of the Lone Star State began enjoying television and radio ads yesterday related to the benefits casinos can offer the state. The goal of LVS is to spread the different reasons why Texans should support the expansion of gambling in the state. It is explained that through such an expansion, billions could be generated through tourism and gaming for the good of the state if a possible expansion were to be implemented as soon as possible.
The ads are short and concise and feature a narrator who explains how, if all goes well, Texas residents could have a say in the matter later this year. It is also noted that four world-class resorts and casinos are part of the plans brought by this company.
It is clear to say that with all of this, new job creation, public safety and school funding will be imminent benefits. It is hoped that, through the marketing campaign, residents can be driven to the polls should the opportunity become available.
They come at a time of great importance, as proposals for gambling expansion are also being considered by a House of Representatives Committee. At the moment, the expansion process has been a bit slow, as the bill created by the Senate is still waiting and an exact date for a hearing has not yet been given.