ESL Gaming, Intel renew standing partnership with massive investment
By Bob Garcia
The two entities are investing $100 million to enhance the eSports industry
A renewed arrangement between ESL Gaming, the eSports producer and organizer, and US technology giant Intel is producing a 20-year partnership in the making. The renewal is expected to begin next year, and as a result, will see both entities opt to make an investment of around $100 million in eSports up to and including IEM Katowice 2025. With this money, the two will develop more innovations and improve the organization’s products so that both players and fans can benefit from them.
Intel will also take the naming rights over all CS: GO tournaments of the ESL Pro Tour circuit that do not belong to the league, meaning that, from the effective date they will be called Intel Extreme Masters. To date, it is reported that this partnership has been very active and, as a result, at least 80 IEM events have been held in a total of 15 seasons.
“After 20 years of building something hand in hand, it’s hard to consider Intel as just a partner. The two-decade journey has forged a bond that is unparalleled in the world of eSports and we are excited to extend it with a commitment of this magnitude; the next three years will be the biggest eSports fans have ever seen,” commented Ralf Reichert, Co-CEO of ESL Gaming.
This relationship comes from an agreement that was formalized in 2016. Since then, ESL’s professional tournaments and events have been able to benefit from great technological solutions, which have provided a better and fresher experience for all players. There is no doubt that this renovation is massive for both entities, and even though it is not known in detail what the investment will be used for, it will be exciting to wait what the next updates will be.