Team Liquid and Bud Light are now partners
By Bob Garcia
The eSports organization gets a sponsorship deal with the beer brand
As is occurring more frequently, new partnerships are coming to the eSports world. The latest comes through Bud Light, which has been named the official beer of Team Liquid’s League of Legends eSports team.
As part of the agreement, several new content pieces and fan activations will be collaborated on by both entities. For example, there will be the Bud Light League Lounge, a weekly show featuring League of Legends Championship Series (LCS) professionals. This event is expected to start on February 21 and the official Bud Light Twitch channel is the place where it will be streamed.
Before the official LCS matches, “virtual tailgates” will be held by Bud Light and Team Liquid talent and casters for viewers 21 and older. All those participating fans will get a chance to engage in live games and giveaways, including prizes such as tickets to upcoming events or even Team Liquid merchandise.
The Director of Sports Marketing & Head of Esports and Gaming at Bud Light, Joe Barnes, shared in a release, “As Bud Light continues to grow in esports & gaming, partnering with a top tier organization like Team Liquid is a natural fit. We look forward to bringing new content and experiences to the fans throughout the LCS season.”
Steve Arhancet, Team Liquid’s Co-CEO, added, “We’re big fans of how Bud Light continues to make an impact within the space. So, let’s kick things off, tailgate with our fans, and bring them closer to our League team – as we compete for another championship!”
It’s been also confirmed by the esports organization that other special surprises will be happening throughout the year on Bud Light’s Twitch channel, so all fans need to stay tuned.