EA Games to purchase an F1 video game developer
By Bob Garcia
EA has confirmed its purchase of Codemasters, giving it access to F1 and more
Production company Codemasters has been in charge of producing every single official video game of F1 season for over 11 years now. Nintendo Wii, in Jenson Button’s championship-winning season with Brawn GP was the very first one, and since then, it’s been expanded onto other consoles with its future respective releases. The video game has been used in the official F1 eSports championship for the past four years. Now, after completing the $1.2-billion takeover of the Formula 1 video game, Electronic Arts is taking the rights that were previously held by Codemasters for the DiRT Rally and Project CARS franchises, as well.
The statement that announced the takeover, asserts, “The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organizations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and more.
“With this critically acclaimed portfolio, Electronic Arts and Codemasters will be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world.”
Andrew Wilson, EA Games’ CEO, is considering this deal as the beginning of a new and exciting era for racing games, explaining, “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”