Allied Esports, HyperX announce extension of partnership
By Bob Garcia
HyperX will continue to be the name seen on the eSports organization’s flagship property in Vegas
Allied Esports and HyperX are happy with the way things are running with the HyperX Esports Arena in Las Vegas. So much so that they have agreed to keep the existing naming rights agreement in place, announcing an extension of the existing relationship today. The facility is part of the Luxor Hotel and Casino property on the Vegas Strip, and continues a partnership that has been in place since the venue was first introduced.
HyperX Esports Arena has seen over 500 events since it launched in March 2018. 2020 would have brought more if it hadn’t been for COVID-19 and things are expected to begin to return to normal this year. HyperX will continue to see its brand and advertising at the property, and across all promotions and social media activity. The two will also continue to introduce co-branded experiences and activity to help the eSports industry grow.
Allied Esports CEO Jud Hannigan said in a press release, “HyperX has been an incredible naming rights partner for our flagship property, bringing authenticity and credibility to the most recognized esports venue and production facility in the world. We are thrilled to extend this landmark alliance as we work together to continue delivering exciting experiences and content for customers and partners alike.”
The HyperX arena offers an elevated main stage, a two-story LED video wall that the “HyperX Hype Tunnel.” It is the site of weekly eSports tournaments, including events involving Fortnite, Mario Kart 8 and more, and has become a popular spot for competitions in all types of games.
Adds Daniel Kelley, director of marketing at HyperX, “HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community. Allied Esports is a key partner for us, proving their ability to be a best-in-class esports destination, and we look forward to continued success with them.”