FanDuel makes waves as it takes over the Fairmount Park Racetrack in Illinois
By Bob Garcia
The racetrack is now going to be rebranded FanDuel Sportsbook and Horse Racing
The push for dominance in the sports gambling market continues, with FanDuel and DraftKings still commanding top spots in the US. FanDuel, however, is hoping a major purchase it is making will give it a leg up. The Fairmount Park Racetrack in Illinois will now be known as the FanDuel Sportsbook and Horse Racing after the sportsbook agreed to spend an unspecified, but “multimillion-dollar,” sum for the rebrand.
The 95-year-old track is a regular attraction in Illinois and will now include a FanDuel sportsbook, in addition to the new name. The agreement includes a number of upgrades to the facility, as well as the return of the $250,000 St. Louis Derby. That race has been removed since 2006 because of financial difficulties.
FanDuel Group CEO Matt King says of the acquisition, “We are delighted to partner with Fairmount Park to continue bringing high quality horse racing and soon additional entertainment experiences via our sportsbook to the region. Fairmount is an iconic state landmark which we plan to modernize bringing innovative technology and entertainment offerings only FanDuel can deliver.”
The result of the purchase and the renovation will be an improved local economy that provides more jobs to the area. FanDuel hasn’t given a timeframe for the acquisition and upgrades to be completed, but will be there as the track hosts 53 liv racing days next year. Melissa Helton, General Manager of Fairmount Park, adds, “Fairmount Park is excited to extend our partnership with FanDuel Group to now include their sports gaming platform. This partnership will allow the park to remain an important economic driver for the surrounding communities.”