The New Orleans Saints bring in talent to sell Superdome naming rights
By Bob Garcia
The Mercedes-Benz Superdome will soon be no more
A few months ago, Mercedes-Benz announced that it wouldn’t be renewing the contract it has with the New Orleans Saints as the official naming right partner for the Superdome. Now, the franchise is seeking to sign a new contract before the NFL 2021 season kicks off next year, so extra help has been recruited to make this happen. The Saints have announced that they have hired Oak View Group (OVG) Global Partnerships to help secure a new naming rights partner for the team’s arena, given that the current ten-year contract expires in 2021.
To achieve this, the OVG division just signed a 12-month contract with the Saints, which includes a deadline to get a deal done before next year’s season starts, according to Dan Griffis, President of OVG Global Partnerships. Griffis will travel to New Orleans this week to meet with the Saints and get the first view of the current renovations that are being done to the arena – which is a multi-phase project designed by Gensler. The idea is to look for some spaces that could be included in the naming rights agreement, according to Griffis.
Griffis is confident that the franchise has what it takes to close another ten-year deal that could be worth $10 million a year, based on recent deals for new NFL stadiums, including renovated arenas like Hard Rock Stadium. “I consider the Superdome to be one of the most iconic sports venues ever built,” he said. “If there’s a Mount Rushmore of sports facilities, the Superdome has got to be on it. The events that it’s hosted over the years clearly put it at the top, whether it’s the Final Four, Super Bowl, or college football championship.” Griffis hopes the new partner comes from a firm that wants to make a big display in the US over the next decade. It wouldn’t be surprising to see a gambling-related company step up and make an offer.