DraftKings, FanDuel launch campaign to help sports gambling legalization in Maryland
By Bob Garcia
The leading US sports gambling operators are behind an initiative to bring legalized action to the state
Maryland is getting ready to present to voters this coming November a proposal that would legalize sports gambling in the state. The sports gambling operators are investing resources in funding media campaigns to make sure they can get as much attention as possible from residents to support this legislative effort. Both FanDuel and DraftKings are putting in some money to fund this campaign, which also counts on the support of a well-known local figure and WNBA star.
According to the Baltimore Sun, DraftKings is investing $250,000 into the campaign, which was provided back in July, while FanDuel sank twice that amount earlier this month. Both sports gambling and daily fantasy sports (DFS) operators began introducing ads on local TV channels yesterday and a website was also created to help with these efforts. This initiative is going to bring these ads not only to Maryland, but also to its neighbor, Washington DC.
Additionally, there is an advocacy group, Vote Yes on Question 2, supporting the initiative, and which is led by Marissa Coleman, a University of Maryland graduate and a WNBA All-Star. The 33-year-old star is currently playing for France’s Tango Bourges Basket team, and she spoke about the efforts of bringing legal sports gambling to the Old Line State, stating, “Sports betting has been going on forever. It’s not like Marylanders aren’t betting on sports. This gives us the opportunity to regulate it and make sure there is protection in place for the consumer.”
Sports betting is becoming legal in more states across the country, and even if they weren’t, this is an activity that people would do anyway. This is an important effort for Maryland, especially as it now can only sit back and watch the other neighboring states poach bettors from within its own borders who are putting money that is going to fund other states’ operations, given that New Jersey, Delaware and West Virginia all have regulated markets.