PointsBet sportsbook teams up with the Indiana Pacers
By Bob Garcia
Professional sports continue to become more integrated with sports gambling operators
The sports gambling industry is expanding its presence in more states in the US, as there are more being added to the list of states with legal sports betting operations.
This new situation has allowed more betting-focused companies to get their names out there by signing partnerships with sports teams. The most recent one was signed between the PointsBet sportsbook and the Indiana Pacers and will see the sportsbook become an official sports betting partner of this NBA team.
PointsBet, a company founded in Australia, recently made an entry into the US sports betting market through the launch of its brand-new mobile sports betting app that was launched in Indiana. On Tuesday, the Pacer’s website announced the new deal that gives PointsBet the opportunity to advertise on the sidelines between the bench and the baseline, also known as the apron. This is the first time ever that a sportsbook company is allowed to advertise and promote its brand in that part of the court. In addition to that, the company can put signs at the team’s home arena, Bankers Life Fieldhouse in Indianapolis.
“This corporate partnership with PointsBet represents a real win for both companies,” Rick Fuson, the president and COO of Pacers Sports & Entertainment, said in the release. “We look forward to welcoming them in as a very visible brand at the Fieldhouse and through our various channels.” Entering the US market has been part of PointsBet strategy since late 2019 when the company was looking to raise $84 million to boost those efforts. “Indiana represents a massive opportunity for PointsBet, and we will take a heavily localized approach to ensure we are delivering the best overall customer experience Indiana sports fans and bettors are seeking,” PointsBet USA CEO Johnny Aitken adds.