The prize pool at The International 10 surpasses $20 million
The popular Dota 2 tournament proves to be a massive success
The past few days have brought great revenue for Dota 2 after the first of several planned Battle Level Bundles went live on June 24. Since then, there has been an explosion in The International 10 Battle Pass sales that have just surpassed the $20 million mark, and they did so in record time. With this impressive sales record, the 2020 Battle Pass moved from just $500,000 more than the record that was set during 2019, to an impressive $5 million difference at the 31-day mark on the market.
What was a while ago a race for the highest prize pool in the eSports history that started with a tight race, now has TI10 surpassing everything else heading into July. Actually, the event hit the $20-million mark 19 full days before the 2019 Battle Pass did; if compared to the 2018 results, it’s more than 30 days. There is still time and, if things continue at the same pace – or at least the one in 2019 – the prize pool might break the $37 million mark easily, meaning that the $40 million mark might be a realistic achievement, too.
For the first Battle Level Bundle, players face 120 Battle Levels, nine Immortal Treasure I, six Immortal Treasure II and three Immortal Treasure III for $29.99. However, it is limited to two purchases per player only, so, there was a huge spike in sales at the beginning. It should slow down soon, probably after June 29, when the bundle is removed from the shop.
If the developers continue to release new content in the store, including the next Battle Level Bundle and Immortal Treasure collection at the same pace, TI10 should easily reach and surpass the current $34,330,068 record.