BetMGM and Sportradar extend gambling data partnership for another six years
As the US starts to emerge from the coronavirus, sports and sports gambling activity will be at the forefront
Sportradar is one of the most recognized companies for data collection and processing for the sports industry. It has deals with big names in the gambling industry like BetMGM, which is renewing its deal with the company to supply data for Roar Digital’s BetMGM mobile sports betting app until 2026. This newly expanded agreement also gives live streaming rights, as well as allows BetMGM to stream sporting events directly through the app.
Currently, the BetMGM app is available to New Jersey, Indiana, West Virginia, Nevada, Mississippi, Oregon and Michigan users. Roar Digital, a joint venture between MGM Resorts International and GVC Holdings, created the app, and it has seen tremendous success. With this expanded deal, BetMGM joins other big sportsbooks in the US like DraftKings and FanDuel, which also have licenses with Sportradar. Last year, FanDuel started streaming matches for tennis and European soccer tournaments like the German Bundesliga. Conversely, DraftKings began live-streaming the same Bundesliga, due to its distribution agreement with Sportradar, as it resumed last month.
So far, there haven’t been any details yet on which specific sports BetMGM might be considering streaming. “Streaming is a great offering for our customers and when paired with fast, reliable data, puts us in a great place to ensure that we can deliver the future of sports betting experiences in the US,” said Matt Prevost, CMO at Roar Digital, in a press release.
Sportradar is one of the market-leading providers of depth and quality data to more than 1,000 companies around the world. The company has a cutting-edge service that provides solutions for other companies like media, bookmakers, sports federations and state authorities.