The New Orleans Saints receive a bid for stadium naming rights from an unexpected source
By Bob Garcia
A suitor to take over after Mercedes-Benz leaves next year probably won’t find much support
It’s been ten years since the New Orleans Saints started to play in their home, the Mercedes-Benz Superdome. In recent news, it was announced that the giant car manufacturer won’t be renewing its contract for naming rights; therefore, the franchise announced plans to get a new sponsorship deal. One company has jumped to the front wanting to make a bid to have those rights, and the source has been more than unexpected. The chances of the Saints’ stadium being named for a porn company are pretty slim, even amid the major losses caused by the coronavirus.
With the stadium-naming rights open to bidders, an adult website called Stripchat has expressed its interest in the sponsorship. This company, declared to be “one of the world’s leading adult webcam sites,” is offering $15 million. “In our opinion, New Orleans is the party capital of the United States. It’s always been synonymous with nightlife and entertainment. It comes alive at night, with people wandering the neon-hued promenade of one the most famous nightlife strips in the world – Bourbon Street,” said the company in its bid. “I’d like to think that we here at Stripchat embody some of New Orleans’ character and flair. As one of the world’s leading adult webcam sites that averages over 60 million visitors per month, we know a thing or two about having a good time. We have been looking into penetrating the sports world and think this is a wonderful opportunity to do so by announcing a bid of up to $15,000,000 for the naming rights to the Superdome.”
This is not the first time a porn production company makes a similar offer to enter the sports world. Back in 2019, BangBros based in Miami made an offer of $10 million to sponsor the home of the Miami Heat: the American Airlines Arena, which was rejected. The Saints said that if the time comes and there are limited to no options, it might be willing to listen to all offers, even if it means to spice things up in the arena.