LPGA organizes an eSports tournament for league golfers
By Bob Garcia
The major golf association is turning to eSports while live golf works on a recovery plan
The Ladies Professional Golf Association (LPGA) has just announced the launch of a new virtual eSports competition, the LPGA eTour Live. This effort was possible thanks to a partnership with World Golf Tour by Topgolf. The event will welcome eight golfers from LPGA and Symetra Tour, which will play head-to-head in this series that contains seven online matches, each with nine holes.
“We are excited for this partnership with WGT and Topgolf to present an entertaining and alternative golf experience for all fans alike during a time when many are starved for competition,” says Brian Carroll, senior vice president, global media distribution, LPGA. “This new endeavor is a creative way to showcase our LPGA and Symetra Tour players in an innovative online format, thanks to WGT and it’s incredibly realistic video game technology.”
This eSports tournament will also include matches that will face top players from the LPGA tour, including Jessica Korda, Nelly Korda, Angel Yin and Lizette Salas. All matches will be streamed online on both LPGA and Topgolf digital platforms. After more than two months in which almost every sports action is on hold, more leagues are offering virtual entertainment to engage their fans for some virtual action on their favorite sports, while the coronavirus pandemic curve for new cases descends.
“With a heightened focus on offering innovative, virtual entertainment and bringing people together during this time, WGT is honored to partner with the LPGA to present these live eTour events,” adds Lincoln Silver, vice president, business development, Topgolf Media. “WGT’s ability to provide the best esports golfing platform combined with the LPGA’s unique series of competitions will create a powerful experience for players all over the world who can truly immerse themselves in the competition.”