YouTube picks up new content stars as the eSports streaming war continues
By Bob Garcia
New streaming platforms are creating more competition and leading companies to make larger investments
The video game industry continues to grow, and the eSports era continues to attract more fans and players from all backgrounds. One of the most popular ways there is now to share content is through streaming services, such as YouTube, which a while ago started a battle against other platforms in an effort to be the go-to service for streaming. One of the modern strategies is to sign streamers that are already popular through some sort of deal and YouTube announced yesterday the addition of the popular streamers, Lannan “LazarBeam” Eacott, Elliot “Muselk” Watkins and Rachel “Valkyrae” Hofstetter, to exclusively share their content in YouTube.
If all the subscribers for these three streamers are put together, the total goes over 21 million. One of them, Eacott, has the number eight position on the list of most-viewed channels on YouTube last year, with over two billion views, thanks to his Fortnite playing. On the other hand, Watkins has over eight million subscribers, also with millions of views, and, lastly, Hofstetter is rapidly growing in subscribers and is about to reach one million. She became popular for streaming her competitions in the Fortnite PRO-AM tournament at E3, back in 2019, as the first woman to join a top eSports team. As a great start, both Watkins and Hofstetter are looking into a great way to inaugurate the new deal, and there will be a 12-hour charity live stream to help the bushfires in Australia.
This ongoing battle for streaming preference will be featuring witch, Mixer, Caffeine, YouTube and Facebook Gaming in a constant effort to poach the best talent found in these platforms. In the past, YouTube signed Jack “Courage” Dunlop, who parted ways with Twitch and his two million followers, while Tyler “Ninja” Blevins left 14 million followers at Twitch to join Mixer.