Sony to forego attendance at E3 video game conference for the second year in a row

Sony to forego attendance at E3 video game conference for the second year in a row

The continued absence would seem to indicate that the tech giant isn’t happy with the conference’s message

Sony Interactive Entertainment has declined its participation in the most popular video game conference there has been since the video game industry started to grow, the E3. This conference has been the host of most of the best announcements and news for the video game sector and, as one of the biggest companies in the field, it feels like something is missing out. As everything evolves, this event has been reshaping in the last years and Sony doesn’t seem to agree with the company’s direction.

“After thorough evaluation SIE has decided not to participate in E3 2020,” a Sony Interactive Entertainment spokesperson said. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.”

Looking at it from an external point of view, it seems as it E3 has been struggling with defining what the focus will be, and many opinions differ radically about what really this conference should be. Some publishers would like for the event to focus on the fans, while others want this event to continue with exclusivity for the industry.

As part of that same situation, doors have been closed to the public in the past entirely, and some other years fan could even cruise show floor until even a little bit of both things have been tried. “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe,” Sony said, “Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”

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