Seattle’s NHL expansion team interested in sports gambling
The as-of-yet-unnamed team has partnered with a local casino
NHL Seattle and the Oak View Group (OVG), along with the Muckleshoot Casino, announced last Wednesday a new partnership with tons of potential. This deal might push leaders and legislators to take a step further in legalizing some sports-betting activity in Washington. The casino, based in nearby Auburn, will be the first official casino at the hands of the NHL team and OVG. The new partnership was announced during a gathering last Wednesday at the $930 million KeyArena rebuild site.
Featuring this new agreement, it was stated that the casino will be given a luxury suite at the venue, as well as become the most named sponsor during hockey games and all power plays. It will also include some advertisements to let the attendees know about the expansion of the resort and its amenities. Conrad Granito, GM of the casino, is clear that these new arrangements will be focused on letting the sports fans and also the people attending concerts that expansion is taking place.
According to Granito, this expansion will come with a 10% to 20% spike in the daily visitors reported to the casino which right now is between 12,000 to 15,000 on a daily basis. Speaking about this partnership, “I think the partnership is one where you see a lot of tribes and gaming entities have partnerships either directly with teams or directly with leagues,’’ Granito said. “So, I think that tie-in just becomes a natural as we move forward with this.”
One of the more important aspects of this deal is the potential it has to add extra revenue to the NHL on the sports gambling site. It is clear that the NHL is the league that takes the most revenue out of the national television, not even compared to others. The American Gaming Association foresee revenue gains of $216 million per year for the NHL alone coming from sports gambling. Even though that amount is only a third of the revenue NHL is already making, it represents about a third of their current earnings.