NBA strikes a deal for data sharing with DraftKings
By Bob Garcia
It’s the second deal between the league and a sports gambling entity this year
A new lineup to be the sports gambling industry has just been closed. The NBA just agreed with DraftKings to make them an official operator for sports betting. This company located in Boston is joining many other companies that have a similar deal with the NBA. DraftKings now has legal rights for official betting data as well as the logos. Along with DraftKings, companies including MGM, FanDuel, which are long-time competitors, are among the companies that already have a similar deal.
Since the U.S. Supreme Court revoked the law that prohibits sports gambling in most states last year, more and more leagues are attracted to this thriving business. Professional sports leagues after a long time ban, they are now seeing profit options for both fantasy sports and straight betting on their games. NBA states that they will be working beside DraftKings to make sure the games remain fair and with integrity.
”NBA games are among the most captivating, dramatic, and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, the chief business officer at DraftKings in a statement.
In this deal, the NBA is saying yes to sharing official wagering information with the DraftKings. By obtaining this official data, with access to their online and mobile platforms, they could sell this information to sportsbooks of all sizes, and to their bettors. The NBA has been among the professional leagues that have warmed up quickly into integrating sports betting, working along with gaming companies to legalize sports betting.