Video game frenzy expands as Wendy’s trolls McDonald’s
The two fast-food franchises are going to battle it out in video games
Fast-food giant Wendy’s likes to take shots at its competitors, including the world’s largest fast-food burger franchise, McDonald’s. As video games become overwhelmingly popular around the world, just like the Big Mac has, Wendy’s is capitalizing on that popularity to launch an attack of a different kind. It now has a video game designed to troll the competition. Wendy’s World looks to take down the frozen patty.
The game is available on Giphy Arcade, a platform that allows almost anyone to build a simple video game. According to a tweet from Wendy’s, “Calling all gamers! Help Queen Wendy find the perfect dipping sauce and fight against the evil frozen beef in the latest Giphy Arcade games.”
Wendy’s World consists of three games. The first two are variations of Pong and Space Invaders, both with a fast-food twist that involves frozen beef patties and bouncing chicken nuggets. The Pong game requires the player to maneuver a box of nuggets break through the burgers, and the Space Invaders game finds Queen Wendy blasting frozen patties as the descend from above. The third takes a piece of Dungeons & Dragons game Wendy released recently, Feast of Legends, and finds Wendy leaping over frozen meat monsters to find her perfect dipping sauce.
It seems like everyone is latching onto the video game craze. Not only are they being seen in fast food wars, but they have also been found by companies such as Versace and Louis Vuitton.