Ninja’s move to Mixer already proving lucrative for Microsoft
The Fortnite streamer jumped to Mixer from Twitch and the world never looked back
Five days ago, Twitch had 2.2 million daily broadcasters and 15 million daily viewers. At the same time, Microsoft’s Mixer only had about 69,000 broadcasters and even fewer viewers – official numbers haven’t been released. However, what a difference a couple of days can make. To say that Mixer is quickly catching up to Twitch would be an understatement, and the brass of the streaming platform must be pulling its hair out. It’s all thanks to one person – one video game streamer who is turning Twitch upside down.
Ninja is inarguably the most well-known Fortnite streamer in the world. He has been a regular fixture on Twitch, helping the platform to maintain its superiority, but everything changed a few days ago when he announced that he was giving up Twitch for Mixer. As Microsoft expected – and for which it paid handsomely – Ninja’s followers haven’t wasted any time dropping Twitch for Mixer.
Ninja mentioned on August 3rd, via a tweet, that he had reached 500,000 followers on Mixer. Two days later, that figure was up to 716,000. At that rate, hitting the one-million mark will happen in just a couple of days. Since he had 14 million followers on Twitch, there is still a lot of transition taking place as his fans move from one platform to the other.
Amazon’s streaming platform is finding out that “too big to fail” doesn’t exist. Twitch has already come under fire with users for changes made to the platform, and Ninja’s move to Mixer isn’t going to help matters. The gaming world could be witnessing the demise of a once-great streaming giant.