GameStop gives gamers an added incentive to swap out games
GameStop is switching gears and wants to entice gamers to use its upcoming platform
GameStop might be going through a very difficult period, but it isn’t out of the game yet. Once one of the largest video game retailers in the US, it hasn’t been able to respond properly to the growth of digital downloads versus tangible games and its sales figures reflect a dark future. It hopes to turn things around, though, catching the retro craze that is sweeping the nation. To fuel its project, it’s giving gamers an added incentive to swap out their old games. Instead of $2 in credit, GameStop is now offering an additional $5.
GameStop is going to start launching stores that specialize in retro video games in an attempt to right the sinking ship. It is building on a former policy that offered a credit for swapping out games in hopes of building its library and the deal could prove to be lucrative for some game hoarders. $7 per game may not sound like much, but handing over ten games would result in a credit worth $70. Not bad for giving up old games that a gamer doesn’t play anymore.
GameStop has a dedicated page that allows gamers to check whether or not their titles qualify for a bonus. That page has been updated to reflect the new changes and the credit could be even higher than $7. The page provides the actual trade-in value of the game, giving an idea of how much credit could be earned by swapping out the old titles. If no trade-in value is shown, or if the value is less than $2, the $5 bonus isn’t available.
GameStop had hoped to find someone to buy it out, especially after its stock dropped 25%, but that hasn’t happened. Instead of giving up, it decided to team up with marketing firm R/GA to launch its retro gaming solution. The company said when it made the announcement of the platform last month, “Together, GameStop and R/GA are developing and piloting new and streamlined physical store concepts, introducing new ways for gamers to try new titles before they buy them,” adding that the company wants to offer things like “competitive sessions in home-grown e-Leagues to locations that sell strictly retro gaming software and hardware.”