Fortnite streamer gives up Twitch for Mixer
Ninja may have gained his popularity through the streaming site, but shows that his loyalty lies elsewhere
Ninja is virtually synonymous with Fortnite. The video gamer and streamer has built an entire industry around his Twitch channel, playing with popular celebrities like Travis Scott and Drake. However, Ninja has learned the true spirit of free enterprise and capitalism and is dumping Twitch like a hot potato. Soon, Ninja will be a regular on Mixer.
Mixer is Microsoft’s answer to Twitch. The streaming platform doesn’t have nearly the attraction that Twitch has, and Microsoft hopes Ninja will change this. Ninja has over 4.6 million Twitter followers who, the tech giant hopes, will follow him to Mixer.
Ninja, whose real name is Richard Tyler Blevins, announced the move on Twitter, stating in a video, “It’s the same me, just a different platform.” In a subsequent video, he added, “I’ve been holding onto this for quite some time. I feel like I’m going to get back to the streaming roots.”
Twitch has more than 1.5 streamers and Mixer has just 69,000, so the site has a lot of catching up to do. However, Twitch has also run into a lot of issues with users lately, and the timing of the move could be perfect. Philip deFranco, a YouTube streamer, states on Twitter, “Exclusive deals have been long-term detrimental to some creators in the past BUT they didn’t have the size or notoriety of Ninja. Plus given the current frustrations part of the Twitch community has now, it could be the beginning of migration to or at least dabbling with Mixer.”
As has been seen plenty of times in the past, Twitch reached worldwide notoriety quickly, leading to a swelled head and a “too-big-to-fail” mentality. Also like what has been seen in the past, no site is too big to fail. Microsoft made a smart investment when it cut Ninja a huge check.