MLB the next to team up with DraftKings
The deal comes after the PGA entered into a partnership with the sports gambling and fantasy sports company
Earlier this week, DraftKings and the PGA Tour announced a partnership to bring the sports gambling and daily fantasy sports (DFS) operator into the world of golf. DraftKings became the official fantasy sports of the PGA through the new arrangement, but it wasn’t done yet. Yesterday, the company teamed up with MLB to become its “authorized gaming operator.”
According to the chief business officer for DraftKings, Ezra Kucharz, “DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator. This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.”
The terms of the agreement haven’t been completely released, other than to say that it is a multi-year deal that will include the use of “MLB data along with MLB marks and logos within DraftKings sports betting products.” It will also see DraftKings receive the official stats from MLB for its platforms.
That official data is going to prove to be key for DraftKings as it seeks to control a larger piece of the sports gambling market. States that have legalized sports gambling and fantasy sports are beginning to force the use of official data, like in the case of Tennessee, and DraftKings is already one step ahead of the competition with its new MLB deal.
Kenny Gersh, Executive VP of Gaming & New Business Ventures for MLB, adds, “Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products. Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”