Microsoft’s video game streaming platform gains speed
Mixer is growing at a rate of 12% each month
Microsoft’s Mixer platform, a video game streaming service, is designed to be a direct competitor of Twitch. While many may believe that Twitch is too big to fail, Mixer is showing that there is cause for concern. According to a blog post by the platform’s GM, Chad Gibson, its numbers have grown and don’t show any signs of slowing down.
Gibson indicates that Mixer shows an average increase in participation of about 12% each month over the past 24 months. He explains, “Since Mixer’s launch in May 2017, the total number of hours that viewers have spent watching content each month has grown nearly 17 [times]. That’s based on an average growth rate of more than 12% each month for the past 25 months. Of course… we’re not done yet.”
The blog post mentions that the Mixer Create app that is found on both Google Play and the App Store are going to be taken down in the near future. In place of the apps, a new option that allows for user monetization will be launched and won’t be tied to the user’s status as a Mixer Partner. Gibson explains that Microsoft has decided to remove the app “from mobile application stores and removing the ability to stream from that app,” but that this won’t “affect the main Mixer Mobile app for viewers; and streamers can continue to use the main Mixer Mobile app as a companion experience to monitor chat during their broadcasts.”
In order to make the user experience more rewarding, Mixer is also taking additional action to reduce the level of “toxicity” found on the platform. Accounts can now be reported directly from the video player and new accounts have to wait 24 hours before being allowed to use a camera in a stream. New chat filters and moderator tools are expected to come sometime later this year, and Mixer is cracking down on any talk of terrorism and extremism.
Gibson adds, “We love that the Mixer community has always prided itself on being a welcoming place, and how Mixer streamers, their moderators and viewers work together to keep toxicity down. We know that existing features like CatBot, streamer health notifications and our Rules of User Conduct have helped maintain that welcoming vibe.
If Mixer continues to perform beyond expectations and make changes based on user input, it wouldn’t be surprising to find the Twitch alternative taking the reins in the very near future.