Louis Vuitton launches a video game
The retro game comes on the heels of a game launched by Gucci
Last week, Gucci announced the launch of a video game for its customer app. The arcade-style games follow typical games seen in video game halls from the 1970s and 1980s – long live 8-bit games – and advancing through to the future. Not to be outdone, even though it was beaten to the punch, Louis Vuitton (LV) has now introduced a video game of its own.
The game, Endless Runner, is reportedly inspired by Virgil Abloh’s Men’s Fall-Winter 2019 fashion show. The game was released almost simultaneously with the release of Abloh’s new clothing line, which is available in LV retail and eCommerce stores.
As demonstrated by Abloh on his Instagram account, the game is a 16-bit game reminiscent of some of the earliest games available. Endless Runner has players taking control of the main character to navigate the streets of New York City, jumping over obstacles and collecting tokens as the pace increases. As opposed to Gucci’s game, though, Endless Runner is downloadable from the LV website to play offline. However, an online version is available, as well.
It’s an entirely new era for video games. The fact that major global fashion makers are getting behind video games shows how big the industry has become, and where it is headed. No longer is it a separate entity that stands by itself, but it is becoming part of all industries as they seek novel ways to attract customers and keep their current base coming back for more.