FanDuel now the official gambling partner for the Breeders’ Cup
Sports gambling continues to strengthen its roots in the US
Almost as soon as the US Supreme Court dropped the gavel on PASPA and New Jersey rolled out its sports gambling legislation, FanDuel was there, ready to capture the market. It has done a good job, continuing to expand into newly regulated areas and create new partnerships that have strengthened its domestic position. As FanDuel seeks further control of the US market, it has now been announced that the sports gambling powerhouse has become the official gambling partner of The Breeders’ Cup.
The Breeder’s Cup is one of the largest horseracing events in the industry. The new deal will give FanDuel’s TVG advanced-deposit wagering platform access to the race, as well as bringing on FanDuel on as the partner for daily fantasy sports and online casino services. TVG will also become the title sponsor of two Cup races – the $2-milion Breeder’s Cup Juvenile and the $2-million Breeders’ Cup Mile.
According to FanDuel COO and TVG CEO Kip Levin, “We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series. This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers as well and to introduce horse racing’s championship event to the next generation of racing fans.”
The president and CEO of the Breeders’ Cup, Craig Fravel, added, “We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry. We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors and our partnership with TVG and FanDuel is a big part of that plan.”