Intel wants eSports in the Olympics
The tech giant is talking to the Olympic Committee about the possibility
The idea of eSports being added to the Olympics isn’t new, but the International Olympics Committee decided last December that it was too soon to consider adding the popular activity to the lineup. Now, a tech heavyweight has gotten behind the movement and, if Intel gets its way, eSports as an Olympic activity could be here sooner than expected.
At last year’s Olympic Winter Games in Pyeongchang, Intel demonstrated some of the equipment that could be used in Olympics competitions, and how that technology falls in line with the concept of the Olympics. It is still working with officials in charge of the games in order to keep the subject alive, but whether or not it can convince the panel remains to be seen.
According to Intel UK Gaming & eSports lead Scott Gillingham, “We don’t have a view on whether it should be (included) or not but we’re totally open and have been talking to the Olympics to let them understand what esports is and what potential there could be for it, but ultimately it is down to the Olympic Committee on whether they decide to bring it on.”
The issue is whether or not eSports, as an industry, has the right level of rules in place to ensure that it aligns with the guidelines of the Olympics. Currently, there is concern that different eSports functions have different sets of rules, and that corruption in the industry is holding it back.
Intel’s push may not necessarily be for a love of eSports but, rather, a business move. Gillingham added, “The esports side of the market, the UK in the past has been a bit behind and a bit under-developed compared to say, the US, Germany and China but in the last couple of years, we’ve seen that growth really happening and more of an acceptance and an understanding of esports in the UK has dramatically changed.”