Iron Maiden sues video game company for trademark infringement
3D Realms has come under fire for stealing the rock group’s entire brand
Long-time rock group Iron Maiden is going after a video game manufacturer for stealing its identity. 3D Realms is accused of “incredibly blatant” infringement of the group’s brand in the development of the Ion Maiden video game, whose name even closely resembles the rock group. The lawsuit is seeking $2 million in damage.
According to Iron Maiden, the title of the game is “nearly identical to the Iron Maiden trademark in appearance, sound and overall commercial impression.” It also can cause “confusion among customers” and is “attempting to trade off on Iron Maiden’s notoriety.”
Inside the game, the similarities continue. The game’s lead character, Shelley Harrison, is allegedly completely based on the rock group’s bassist, Stee Harris, and a skull icon in the game is virtually identical to the band’s mascot, Eddie. The lawsuit also accuses 3D Realms of copying the band’s own game, Legacy of the Beast, and provides examples of online social media content proving fans thought Ion Maiden was a continuation of that game.
3D Realms, which has produced Max Payne and Duke Nukem, responded to the lawsuit on Twitter, stating that it would “review our options once we receive official notice of the lawsuit and will make any necessary decisions at the appropriate time.” Ion Maiden is reportedly still in development and the company adds that “everyone continues to work diligently on Ion Maiden to deliver the best possible experience later this year.”
May is the month for rock group lawsuits. Guns N’ Roses launched a lawsuit in California against a craft brewery from Colorado over its Guns’ N’ Rosé brew. That suit is still pending.