ESL Pro League sees more viewership after recent changes
The organization revised its practices in February and the actions are paying off
The ESL Pro League decided it needed to work on its appeal with eSports fan, so it underwent a renovation of its brand this past February. It introduced a new visual appearance ahead of the ninth season of the Pro League and made other changes to become more attractive and the efforts have reportedly paid off. Viewership is on the rise, with more fans tuning in than ever before.
According to reports, the Pro League’s competitions in Weeks 1-4 saw an increase of 104% in viewership. In total, 6.61 million hours were watched, well above the 3.25 million from last year. According to the organization’s chief marketing officer, Rodrigo Samwell, “We invested a lot of time and resources to listen to the teams’ feedback and making sure we come up with the best format for the teams that bring to life the concept of esports at its purest. The impressive viewership numbers show the format is working and the team’s feedback has been very positive and aligned with all stakeholders involved so far.”
The Pro League underwent a complete redesign and changed its format in order to make a difference. ESL took Season 9 completely offline, which was well-received by fans and players and helped to optimize schedules.
Samwell added, “For us, it was important to bring the teams to the front seat like no one has done before. The integration of their colours into the ESL world, the choice of materials, depth built into visual ID and movement created this spectacular effect of the teams clashing in the world of the ESL Pro League in a very authentic way.”