YouTube to livestream NBA 2K tournaments
The eSports league confirmed the news yesterday
Everyone wants to grab as much of the eSports market as they can and YouTube is no different. In its latest move, the first major video-sharing platform has announced a video streaming deal with the NBA 2K League, which will see all of the league’s games livestreamed this season. Between the regular season, playoffs and finals, that amounts to over 230 games and the popular video platform is stealing the league away from Amazon’s Twitch platform, which has had exclusive rights until now.
According to YouTube’s gaming global head, Ryan Wyatt, the NBA 2K League is “one of the very few leagues that we were not streaming on YouTube already.” He adds that the company wants to see eSports come to “as many platforms as possible, because it’s an opportunity… for this space to continue to grow. We have no desire for exclusivity right now. We want to celebrate the category and grow it.”
YouTube is already on its way to helping make that possible. It distributes content from over 24 eSports leagues and has around 200 million viewers checking out eSports content around the world each day. According to statistics, over 50 billion hours were watched last year.
The NBA 2K League started its second season on April 2. It will wind down in August, but the deal between the league and YouTube will most likely continue. The contract doesn’t specify an end date because, as Wyatt explains, it’s “more about just getting them ramped up on our platform.”