Discover credit card company gets into eSports
The credit card giant is sponsoring the upcoming Penny Arcade Expo East
As eSports continues to grow as a global, multi-billion-dollar industry, more companies are stepping up to put their names on the front pages. The latest is credit card giant Discover, which has signed a sponsorship deal with Penny Arcade Expo (PAX) East. It is the first time Discover has sponsored anything related to eSports.
PAX East was held this past weekend in Boston, MA. All of the PAX events center on the gaming culture and include a variety of games, including tabletop, arcade and video. They are now held across the U.S., in cities such as Seattle, San Antonio, Washington, Philadelphia and others, as well as in Australia.
According to Ryan Scully, Discover’s Senior VP of Consumer Insights, “The esports community continues to grow, which means more and more of our customers, and potential customers, are gathering on platforms like Twitch and at conventions like PAX East, so naturally we want to be there.”
Discover became the presenting sponsor of the expo’s PAX arena through the sponsorship. The arena hosted tournaments in Magic: The Gathering and Super Smash Bros, as well as the Discover Card Tekken 7.
Scully added, “Esports is a new territory for us, so there is a lot of value in simply compiling learnings and getting feedback from gamers.”
It might be new territory for Discover, but it isn’t for other credit card companies. MasterCard has a deal with Riot Games that was signed last year and Visa hooked up with SK Gaming in 2017.