Chipotle increases its eSports exposure
The restaurant chain has signed new eSports partnerships
Chipotle, the Mexican food restaurant chain, loves eSports. It has already made several deals to sponsor teams and has announced three more that will further its position as a major player in the space. The company has become the official partner of the DreamHack Masters Dallas, as well as the presenting partner of the DreamHack Open Atlanta. In addition, it will be a contributing sponsor at the upcoming Intel Extreme Masters Chicago event.
Speaking on the DreamHack partnership, Chipotle Chief Marketing Officer Chris Brandt stated, “Our partnership with DreamHack allows Chipotle to become even more engrained in the esports community. This sponsorship provides the perfect platform to directly engage new and longtime loyal Chipotle fans on-site and online, and we are excited to recognize and reward possible up-and-coming talent in the space.”
DreamHack’s chief product officer, Michael Van Driel, added, “Since launching our first North American event in 2016, DreamHack has been able to continue to grow and capture a larger audience both online and on-site in the United States. Having a partner like Chipotle on board to support what we are already doing while adding more content to the event is tremendously exciting for us. DreamHack Dallas will be the biggest North American event we have hosted to date, and is the perfect location to kick off this partnership.”
All three of the deals will see the launch of a new Chipotle Challenger Series, amateur competitions that will take place at each of the three events. They will offer a custom trophy, a card to receive free Chipotle for a year and Chipotle merchandise. The competitions are open to everyone attending the DreamHack events in Dallas and Atlanta.