GameStop, Complexity Gaming launch new eSports facility in Texas
The complex will host amateur tourneys and public gaming clinics
GameStop’s retail video game business may be in tatters, but the company isn’t ready to toss in the towel. It has reportedly inked a deal with Complexity Gaming to inaugurate a new GameStop Performance Center, which will be located in Frisco, TX. The eSports facility, expected to cover 11,000 square feet, will serve as Complexity’s headquarters and will be used for amateur tournaments, public exhibitions, training and more.
The location is co-located with the Dallas Cowboys – Jerry Jones owns both the NFL football team and Complexity Gaming. It will offer a wide range of gaming equipment for Complexity and will have a public gaming area for fans and sponsors. That area will allow visitors to play their favorite competitive titles and to connect with each other over eSports.
GameStop asserts that it will host gaming clinics to help players improve their game. It will offer clinics on games such as Call of Duty, Fortnite and Overwatch, and the players will also be given the opportunity to participate in amateur tournaments held at the venue.
Breaking into eSports is unchartered territory for GameStop. It was once a thriving brick-and-mortar video game retailer, but the switch to digital downloads has cost it virtually all of its business. The company has faced massive layoffs and there have been rumors of a potential fire sale. However, getting involved in eSports could be the perfect lifeline to emerge from potential closure and grab a piece of the multibillion-dollar industry.