Apple next in line to offer video game platform
The company appears to be following in the shoes of Google and Walmart
The video game market continues to grow exponentially each year. It doesn’t show any signs of slowing down and the strength of the market is confirmed by the entrance of several major companies recently. Google announced last week the launch of Stadia, a new cloud-based gaming platform. Not to be outdone, Walmart is reportedly following suit. Now, another giant is going to look to grab a piece of the action.
Apple is reportedly developing a “premium games subscription” service that would be available on its App Store. It won’t be a cloud-based option and will allow iPad and iPhone users to purchase bundled game packages from different developers.
According to one source, Apple will pay developers based on the amount of time users play the developer’s game. The packages will only include paid games – no free-to-play titles – and there is still no clear date for when the platform will be introduced. Some sources indicate that the company could make its announcement as early as today, while others say it may not be until June during its annual developers’ conference.
Apple is hoping to become the leader in video and news subscriptions. It is working on other platforms, as well, that would provide digital content such as movies in an effort to challenge Netflix’s reign. Ultimately, the company sees its mainstream products – the iPhone and the iPad – taking a back seat to digital content. An analyst with Wedbush Securities, Dan Ives, asserts, “This is a pivotal shift for Apple and in our opinion, the biggest strategic move since the iPhone was unveiled in 2007. There is massive pressure on [Apple CEO Tim] Cook and Apple to deliver on services, with streaming content a potential linchpin of growth.”