Turner Sports, Caesars sign sponsorship deal
Caesars Entertainment will build a Bleacher Report studio at Caesars Palace
Caesars Entertainment and Turner Sports have announced a joint partnership that will see the development of gaming-related sports content. The two companies issued a press release on the subject yesterday, indicating that Caesars will build a Bleacher Report studio at its famous Caesars Palace in Las Vegas, and will also be a gaming and sponsorship partner with Bleacher Report. The financial specifics of the deal were not given.
Caesars has already begun construction on the new studio and the complete details will be released at a later time. The casino operator could also become involved in producing sports content with Turner.
The president of Turner Sports, Lenny Daniels, said in the press release, “The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences. Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-related content experiences for our fans.”
Caesars President and CEO Mark Frissora added, “Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry. Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”