FanDuel, SportCaller team up ahead of March Madness
SportCaller will introduce a series of marquee games on its platform
Free-to-play (FTP) sports game provider SportCaller has joined forces with an expert in sports wagers. The company is working with FanDuel and will introduce a new series of marquee games on its platform for all major U.S.-based sports. The partnership expects to have things rolling before the NCAA March Madness kicks off on March 19.
SportCaller has been working itself deeper into the gaming industry in the U.S., where it already runs its Super 5 and Super 8 games for TVG. With the latest partnership, it will offer new games in a number of sports, including MLB, NBA, NFL, UFC, golf, tennis and, now, college sports.
According to FanDuel VP of Sportsbook Product Lorcan Kelly, “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
Cillian Barry, the marketing director for SportCaller, adds, “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.”