Comcast Spectacor, SK Telecom to form join eSports venture
The two have formed T1 Entertainment & Sports
Two major eSports organizations are teaming up to create a new eSports venture. SK Telecom, the company behind the SK Telecom T1 League of Legends team, and Comcast Spectacor have united to create T1 Entertainment & Sports. Comcast Spectacor is behind the Philadelphia Fusion, a popular Overwatch League team.
The new entity will operate in three locations – Seoul, Philadelphia and Los Angeles and will adopt the branding of SK Telecom’s League of Legends team, which has won the World Championship three times. The companies made the announcement of the new organization last week during the Mobile World Congress in Barcelona, Spain.
T1 already fields teams in Overwatch, League of Legends, Hearthstone and PlayerUnknown’s Battlegrounds. It is reportedly looking to expand and will introduce teams in Apex Legends, Super Smash Bros. Ultimate and Fortnite.
The two companies have been discussing a partnership since October of last year. Spectacor, a subsidiary of telecommunications giant Comcast, met with representatives from SK in Busan, South Korea that month during the League of Legends World Championship in the country.
Spectacor considers eSports as a vehicle to help it build an international brand. Many eSports fans are familiar with Lee “Faker” Sang-hyeok, an SK mid laner, and the company believes it can leverage that popularity to take competitive gaming to international acclaim. The company already owns the Philadelphia Flyers of the NHL and the Philadelphia 76ers of the NBA, and expects to put eSports at the same level as those mainstream sports teams.