20th Century to hold Fortnite tournament to promote new movie
The company has partnered with Overwolf in a tournament to promote “The Kid Who Would Be King”
20th Century Fox is preparing to launch its latest box office release, “The Kid Who Would Be King.” In order to drum up support for the movie, it has created a partnership with the Overwolf social gaming platform to hold an eSports competition. Players will be able to show their skills at Fortnite: Battle Royale, one of the hottest video games in the market today, for a chance to win a number of prizes.
According to Overwolf’s CEO, Uri Marchand, “We’re committed to finding ways for brands and gamers to interact in a way that benefits all parties. The Kid Who Would Be King’s Fortnite challenge is a great example and we’re happy to work with 20th Century Fox.”
20th Century has turned to the gaming community in the past to promote its flicks. Last September, it partnered with PENTA Sports to use that eSports group’s reach in order to advertise a number of movies, including Alita: Battle Angel.
In the latest promotion, players will be able to win V-Bucks, Fortnite’s in-game currency. Winners of each level will win the currency and the overall winner will take home 1,000 V-Bucks, as well as a gaming rig worth $2,500.
Overwolf offers a plugin that allows users to communicate via social media platforms such as Twitter, MSN Messenger, Skype and Facebook. The company partnered with Intel in August of last year to create a fund that would help developers create applications within Overwolf’s social gaming application. That fund reportedly raised $7 million to be allocated to the developers’ efforts.