Raiders, Caesars Entertainment in new deal
The Oakland Raiders will soon be known as the Las Vegas Raiders. When they make the move, they'll have a home at the new, $1.7-billion Las Vegas Stadium, which will open for the 2020 season. They'll also have a new sponsor - Caesars Entertainment.
Caesars is now a founding partner of the stadium. According to Marc Badainin, the Raiders president, “The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium. We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
The Raiders and Caesars have agreed to a 15-year deal that will offer Caesars patrons and members of its Total Rewards program gain access to Raiders experiences, which include “customized Caesars-branded Owners Suite at the 50-yard line, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.” Caesars will also receive its own branded stadium entrance and drop-off zone, media coverage, digital signage and appearances by Raiders players and cheerleaders at events organized by the casino giant.
The deal is one of only three made so far between the NFL and gambling companies since sports gambling was legalized in the country. The Dallas Cowboys entered into an agreement with WinStar World Casino out of Oklahoma in September and Caesars has another similar agreement with the Baltimore Ravens, which it signed last month.