NFL alternative goes all in on sports gambling

The Alliance of American Football (AAF), designed to fill the off-season gap left by the NFL, is going to target the sports betting industry from its first kickoff.  This past Monday, the league announced that it will offer a gambling product that will give viewers the ability to watch games and place bets on the same screen.  The platform is being made possible through a partnership with casino giant MGM. 

MGM is the exclusive in-game gambling partner to the AAF per a deal that will remain in place for the first three years of the league.  Players will be fitted with sensors that collect data and statistics for use in in-game odds and prop bets, such as the velocity of a ball when it's thrown. 

Scott Butera, MGM president of interactive gaming, said, “What’s great for us is the access.  Provided that it’s single entity, all the teams and venues are all aligned and there isn’t [sic] any union issues.”

The league will be provided all of the data collected from MGM, which could prove to be a money-maker to players.  According to AAF co-founder Charlie Ebersol, “In our system, there’s really a limitless cap on what a player can make.  Money from the amount of bets placed on them is one of the ways.”

The AAF will play its first game next February.  It will be comprised of eight teams, which still haven't been determined, and over 300 players have already been recruited.  As opposed to the NFL, there will be no kickoff and the play clock is reduced to 30 seconds in an effort to speed up the game.  The teams will most likely be located in Atlanta, Birmingham, Memphis, Orlando, Phoenix, Salt Lake City, San Antonio, and San Diego.

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