SLS takes over W Hotel as $100-million expansion continues
This past Wednesday, SLS Las Vegas Hotel & Casino announced that it would be taking over the W Las Vegas hotel, currently located in one of the hotel towers on the SLS property on the Las Vegas Strip. That deal is scheduled to go into effect today and is part of a $100-million renovation project currently being led by the casino company. The acquisition won't have any negative impact on current W hotel reservations.
SLS was purchased by Alex Meruelo and his Meruelo Group this past April. Meruelo first began exploring the purchase in May of last year. Meruelo is more than likely going to rebrand the SLS to the Grand Sahara Resort as part of the multi-million dollar renovation project. While the company indicates that the name will definitely be changed, it hasn't completely decided on the Grand Sahara as the final choice.
Meruelo hopes that the property, following the rebranding and renovations, will attract more Spanish-speaking customers, a segment he feels is highly underdeveloped in Vegas. He owns several radio and TV stations in California, some of which cater to the Spanish-speaking population.
The W hotel has 289 rooms and is located in the LUX Tower. It was only opened in 2016, making it one of the newer hotels on the property, which originally opened as the Sahara Hotel and Casino in 1952. It closed in 2011 and was subsequently reopened as a boutique resort in 2014.